GA4 Events Tracking: GA4 Custom Events & Parameters Set-up Guide Google Analytics 4 is a new event data model-based version where everything is an event, even pageviews. It provides you with an in-depth view of Read More » Prachi Talreja October 7, 2022
GA4 attribution – what’s the buzz? Businesses constantly look to optimize their advertising campaigns as they are heavily banking on digital marketing platforms for revenue impact. The data-driven attribution model is Read More » Prachi Talreja August 26, 2022
How to Create Custom insights in Google Analytics 4 for Marketing Data Interpretation? The marketing industry is ever-evolving and there is a heap of data collected every minute of a day. We are surrounded by a ton of Read More » Prachi Talreja July 22, 2022