With the Universal Analytics sunset around the corner, it is now evidently important for all organizations to plan GA4 migration. Did you say you’re among
User data privacy is a crucial factor these days. Users need to feel confident that their personal information will be treated carefully if they are
The marketing industry is ever-evolving and there is a heap of data collected every minute of a day. We are surrounded by a ton of
While there has already been a lot of buzz and panic, we thought to bring you key highlights. So, you can see the excitement part
To give deeper insights into your data, Google is constantly releasing new reporting features in Google Analytics 4, widely known as GA4 reporting. The main
A buzz with the launch of Google Analytics 4 is the FREE integration of BigQuery with GA4 – the property. Earlier, BigQuery integration was available
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