GA4 is Google’s vision of the next generation of analytics emphasizing user unification across devices. By now you might have transitioned completely or at least started taking advantage of the functionalities & capabilities GA4 has to offer. Google has been continuously adding new features to both versions (Standard and Enterprise) of its brand-new product intending to focus on the cookieless and machine-learning-based future for small to enterprise-level organizations.
As is the case between GA3 and GA3 360, certain enhanced features are only available in GA4 360. The enterprise version emphasizes flexibility and scalability to meet higher business needs. Some features are available in both versions for example, both enterprise and the standard versions provide a native data export to BigQuery however, GA4 360 unleashes the higher potential for feature usage.
Are you curious to know how much the enterprise version of GA4 costs? We have an easy-to-use calculator that you can take advantage of and instantly get the pricing specific to your traffic.
GA3 vs GA4 – Core Differences
Let’s talk about the key differences between the two versions of GA4.
| Category | Feature | GA4 Standard | GA4 360 | Details |
| Data Collection | Data Sampling | 10 million | 1 billion | GA4 360 allows you to collect more data than its previous version with more flexibility, more custom dimensions, metrics, event parameters, etc. |
| Data Freshness | 4-8 hours | Less than 4 hours | ||
| Event parameters | 25 | 100 | ||
| Custom Dimensions | 75 | 225 | ||
| Custom Metrics | 50 | 125 | ||
| Conversions | 30 | 50 | ||
| Data Retention | Max Duration | 14 months | 50 months | |
| Available options | 2,14 months | 2,14,26,38 and 50 months | ||
| Google Signals Retention | 14 months | 26 months | ||
| Data Integration | Conversions | 30 | 50 | From pushing audiences to Google Optimize for A/B testing or sending audiences to platforms like DV 360 for retargeting, both versions of GA4 offer integration and activation however, GA4 360 offers a significantly higher scale |
| Audiences | 100 | 100 | ||
| Data Sampling | Unsampled Explorations | Not Available | Unsampled results up to 50B events per day per property | |
| Service Level Agreements | Data Collection | Not Available | 99.9% uptime | The presence of SLAs is the key feature in GA4 360 as compared to GA4. SLAs are important to ensure both client and service providers are aligned on the nature and quality of service to be provided. |
| Data Freshness | Not Available | Less than 4 hours (98%) | ||
| Reporting | Not Available | 99% availability | ||
| Event Parameters | Event Parameters | 25 per event | 100 per event | |
| Custom dimensions & metrics | Custom dimensions | 50 event scope custom dimensions per property
50 user-scoped custom dimensions per property
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125 event scope custom dimensions per property
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| Custom Metrics | 50 event scope custom metrics per property
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125 event scope custom metrics per property
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| Big Query | Export Limit | 1 million events/day | Billions of events/day | Since we are aware of the multiple benefits of the daily export of event-level data to Big Query, switching to a paid version will open numerous possibilities. |
| Explorations | Reporting Limits | 200 created per user per property
500 shared per property |
200 created per user per property
1000 shared per property |
CTA – GA4360 Pricing Calculator
Next, let’s look at brand-new features in GA4 360 that are not available in the standard version of GA4.
| Feature | GA4 Standard | GA4 360 | Details |
| Sub Properties | Not Available | Available | Marketers and advertisers can now create sub-properties and also customize the settings. In some ways, It is a replacement for ‘Views’ in GA where the administrator can restrict reporting to specific sections of the website. |
| Roll-Up Property | Not Available | Available | This is a 360-only feature in GA4 that can aggregate data across multiple properties. For example, your organization may have multiple properties for different regions. To get an enterprise-wide, global view of all regions into one integrated property, you can utilize the roll-up feature. |
| Automatic Custom Tables | Not Available | Available | These tables in the 360 version of GA4 will allow your data to aggregate less in ‘(other)’ due to high cardinality dimensions i.e. dimensions for which GA4 reports more than 500 unique events per day. |
Concluding Thoughts
Organizations that need to scale in terms of collecting and reporting on larger data, can target more audiences across GMP, or require large event data export to Big Query for advanced analysis will benefit a lot from GA4 360. It is fair to say that the advanced features of the GA4 enterprise version are compelling enough to upgrade to GA4 360 today. To summarize, this version of GA4 offers higher limits of Big Query to reporting granularities, improved speed for large volume reporting, and a lot more.
Did you hear the good news? GA4 360 pricing is now more flexible and affordable for all business sizes, offering a lower event count limit at the entry level. Check out how much would this cost for your traffic and take an instant decision to upgrade today.
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