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GA4 Events Tracking: GA4 Custom Events & Parameters Set-up Guide

Google Analytics 4 is a new event data model-based version where everything is an event, even pageviews. It provides you with an in-depth view of

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Prachi Talreja October 7, 2022

GA4 attribution – what’s the buzz?

Businesses constantly look to optimize their advertising campaigns as they are heavily banking on digital marketing platforms for revenue impact. The data-driven attribution model is

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Prachi Talreja August 26, 2022

How to Create Custom insights in Google Analytics 4 for Marketing Data Interpretation?

The marketing industry is ever-evolving and there is a heap of data collected every minute of a day. We are surrounded by a ton of

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Prachi Talreja July 22, 2022

GA4 360 Subproperties: Create User-properties Filtered Views in GA4

It’s been a while since Google announced a new version of Analytics – describing it as the new default version of its famous data collection

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Aashka Shah July 1, 2022

Understand GA4 Audiences For Targeting and Remarketing

The most talked-about features of Google Analytics 4 are GA4 Audiences, Reports, Data Exploration, and a few more. We have planned to explain these features

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Aashka Shah June 24, 2022

GA4 Exploration Feature for User, Path & Funnel Exploration

Hey There! You must be well-aware of Google Analytics 4 by now, (well, in case you are not – check it out, what it is

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Falak Singh Thakur May 25, 2022
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